Tuesday, October 20, 2009

Week 6 Log: Uses of Color

Color can be used in both a design sense and as a means to show importance. It is more complicated than first thought. It can affect both phycological and physical areas of design. But as the reading say, the main problem is that it is UNDERUSED. I believe that people tend to underuse color because they DO NOT KNOW HOW. It can be complicated and requirer MUCH TRAINING and TALENT. Though, it CAN be taught. Deciding what colors go well with each other and what emotional impact they have is not a random act. It takes high levels of skill and time. I will show two examples of color in my next post. 
Color can be a universal object, but also a culturally specific one. As the web grows through every culture and aspect of the world, we will see cultural lines broken down, and a more universal one forming. Globalization and interconnectivity will help bridge the gap. For example, in some cultures RED mean stop. In others, it means GO! Nature tends to be a jumoing off point. Green can be though of a a universal color for the earth, but in some areas, brown might be what is thought of - for exmaple in desert regions. Blue can be though of a the sky- but for cultures living by the sea, it can be seen as the land itself.

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